# Communicate product value    for each customer

Korl creates rich profiles for each customer, surfacing realized and potential product value informed by their unique goals and history.

## Strategic Priority Tracking

Capture what actually matters for each customer – from their specific goals to the use cases or outcomes they care about most – and use it to tailor content for maximum resonance.

## Value-Based Recommendations

Uncover product areas, features, and use cases that tie to the customer's goals but are currently underutilized, surfacing them as opportunities for the customer to get additional value.

## Relevant Historical Context

See the history of past communications to this customer and with each new presentation, easily bubble up key changes since the last time you met.